Life science sales and marketing transformation

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There are so many choices for technologies across the marketing and sales continuum. From marketing automation to CRM, we work with you to develop the right technology stack that maximizes your human capital, optimizes your marketing plan, increases customer communication, and converts sales.

"How do I engage my desired customers?" We always get this question. Every business needs a sound marketing plan to survive and grow. Starting from an understanding of your market and budget, we develop an integrated marketing plan with easy-to-follow steps geared toward your desired customer profile.

We can create a simple yet feature rich website on popular platforms, such as GoDaddy, Wix, or WordPress. Additional features include Google Analytics, Tag Manager, chat boxes, sign up forms, and more. 

A great go-to-market strategy ensures a smooth flow of leads from marketing to the sales team so that the pipeline remains robust. We can improve the sales pipeline through a combination of optimized processes with appropriate technology. We aim to reduce time to qualify leads and move potential clients through the sales process efficiently toward deal closure.

Software marketing and sales teams often understand your products but may not be able to translate the value proposition to the Life Sciences customer. We provide industry-specific training that positions your products within a Life Sciences context and gives generalist sales and product marketing teams the confidence and competence to discuss the problems and needs of Life Sciences.

There will come a time in your business or personal promotion when you need some additional help with the tactical delivery of your marketing plan. In addition to long-term marketing support, we can be available for extra hours during new releases, product launches, web updates, conference representation, and other important events.

Are you interested in expanding overseas but unsure on which life sciences distributors to partner with? We have experience working with dozens of regional and global distributors and quickly identifying the right distributor for your product in every region (except Antarctica).

Content is king in life sciences marketing. Scientists prefer high-context content. Webinars, infographics, white papers, and e-books can really propel lead generation. We help plan the content, create the content with our network of Ph.D. scientist-writers and designers, and recommend content distributions channels that target your audience. 

What are the market opportunities? Is your product messaging differentiated from competitors? What features are customers looking for? What is your brand awareness among your target customers? What's your pricing model? The answers to these questions inform the entire marketing and sales strategy. Those questions and more can be answered with a well-thought-out market research plan.